Case Study: RightNow Media
Communications Director
CREATIVE DIRECTION/DESIGN PROJECTS
ROLE – COMMUNICATIONS DIRECTOR
PROJECT RESPONSIBILITIES:
• Production Team Leadership
• Creative Direction
• Design & Production
• Project Management & Systems Development
I joined the RightNow team to direct all aspects of communication for the non-profit ministries of RightNow and BluefishTV as they engaged in video-based bible study sales and leadership events. The ministry experienced steady growth during this period and revenue was between $5.37 million and $5.54 million.
As the lead creative, I established new branding guidelines to create a more cohesive packaging experience for customers to support higher brand recognition.
Average sales for the rebranded packaging projects were between 6,000-8,000 units and the ministry was able to keep a hold on market share during uneven economic times.
PACKAGE DESIGN
Creative Direction & Design: Bill Roberson
Bill served on our team as the Director of Communication. We were in a season of growth and it was very helpful to have his experience and creativity during that time. I also appreciated that Bill is an “all in” kind of guy. … He is a team player who is great at collaborating during the creative process and can bring clarity when it’s time to make a decision.