Case Study: Focus on the Family
Creative Director + Marketing Lead + Sr. Brand Strategist
MY COMM TEAM BRANDING & STRATEGY
ROLE – EXECUTIVE CREATIVE DIRECTOR & MINISTRY CONSULTANT
PROJECT RESPONSIBILITIES:
• Branding Design
• Strategic Planning & Development
• Web Site Design & Build
• Content Creation & Editing
As Co-owner, I cast a new vision for the My Comm Team partners in order to establish the organization as a strategic consultant in the ministry and non-profit space. With over seven years of experience as a unified team and 50+ years of combined design and consulting experience My Comm Team was uniquely poised to leverage that history for maximum impact. We reorganized around the consulting idea and have engaged multiple clients in this space.
The new web site clearly articulates this revised vision and outlines the My Comm Team process of strategic design and consulting. My role was in clarifying the process and developing content to clearly explain the My Comm Team difference.
By leveraging this vision to make an impact along with many years of experience, My Comm Team is positioned to expand it’s influence and is developing other strategic consulting offerings including Mentoring & Discipleship, Technology Optimization & Integration and Community Engagement & Missions. My Comm Team billing is over $200,000 each year and has served over 80 clients throughout it’s history.
WEBSITE – mycommteam.com
Creative Direction/Design: Bill Roberson
Web Development/Building: Bill Roberson
BRAND DEVELOPMENT
Creative Direction/Design: Bill Roberson
LIVING ON THE EDGE MARKETING PROJECTS
ROLE – EXECUTIVE CREATIVE DIRECTOR & MINISTRY CONSULTANT
PROJECT RESPONSIBILITIES:
• Strategic Design
• Marketing Consulting
• Product Design
One of the many high impact clients My Comm Team has served over the years is Living on the Edge with Chip Ingram. As a long-time client of My Comm Team this organization has a global reach. My Comm Team has applied the strategic design process to hundreds of projects over the last several years. In the last two years alone, this process has supported over $3,000,000 in fundraising for Living on the Edge.
Our team has developed deep relationships with the Living on the Edge staff and is a trusted partner on a host of projects including: Product Design, Marketing Consulting, Web Design and more.
This relationship has resulted in major fundraising and product sales dollars being added to the ministry budget and has given Living in the Edge the ability to seamlessly hand off projects with significant ministry impact.
PACKAGING, ADVERTISING & DIGITAL DESIGN
Creative Direction/Design: Bill Roberson
CLIENT BRANDING PROJECTS
ROLE – EXECUTIVE CREATIVE DIRECTOR & MINISTRY CONSULTANT
PROJECT RESPONSIBILITIES:
• Branding Design
• Strategic Planning & Development
• Content Creation & Editing
With many clients who look to My Comm Team for strategic planning and design, our team has crafted multiple branding initiatives over the years. I have applied the strategic design process to each of these projects by exploring the vision and mission of these organizations before working through design options. The logo design is typically just stage one in the process of displaying the heart of each organization. Once the visuals are created, I work with the client in order to truly craft a fully branded experience.
BRAND DEVELOPMENT
Creative Direction/Design: Bill Roberson